Experiment with Diffusion Essay

Introduction The movement of molecules from an area of greater concentration to an area of less concentration is called Diffusion. Osmosis is the diffusion of water through a selectively permeable membrane from an area with greater concentration of water to an area with less concentration. A Hypertonic Solution is a solution of a higher concentration of solutes and a smaller concentration of water molecules than another solution. However, an Isotonic Solution is a solution that contains an equal concentration of solutes and of water molecules, the same as another solution. A solution that contains a lower concentration of solutes and a higher concentration of water molecules than another solution is called a Hypotonic Solution. A cell that has a Selectively Permeable Membrane has a plasma membrane that allows certain substances to pass through more readily than others. From this I have come up with a hypothesis of what will happen with the 2 bags. The one containing fresh water and put into salt water will lose weight, based on a Hypertonic Solution stated above. However, the bag containing salt water and put in fresh water will gain weight based on the Hypotonic Solution also stated above. Procedure 1.First we folded one side of the membrane-like bag we were given and tied it shut over the folded part. 2.Then we filled it 2/3 full of freshwater and tied the other end shut, and weighed it. 3.Next we weighed it and put the bag into the saltwater. 4.After that, we did Steps 1, 2, and 3, except, we filled the bag 2/3 full with saltwater, weighed it, and put it into freshwater. 5.After about 30 minutes we went back and took both bags out and weighed them. Results Before we placed the bags in the salt and fresh water we weighed them. The bag filled with freshwater weighed 18.3 grams and the bag containing the saltwater weighed about 23.9 grams. After they had soaked in their rightful waters for about half an hour we weighed them again. The freshwater weighed 16.2 grams and had sustained an 8.9% decrease of weight. The saltwater weighed 25.1 grams and had attained a 9.5% increase of weight. Conclusion Well, the freshwater bag lost weight through the Hypertonic Solution theorem. Because there was no salt in it, the fresh water left the cell to mix with the salt outside its cell. No salt molecules could get in, in return. The saltwater bag had gained weight during the 30 minute time period. It had done this through the Hypotonic Solution theorem. The freshwater outside the bag(cell) had entered it because there weren’t many water molecules inside the cell. Causing the bag filled with saltwater to gain weight.

Supply Chain Management Metrics

Selecting the key metrics to measure performance a long the supply chain can be crucial, as clear connections have to be made between the metrics and the business goals in order for the business to achieve the results they are looking for and also to achieve growth within the market place. Management should identify the key performance indicators they need to focus on, measuring these indicators can help them in reaching the company's goals. We have identified Total Throughput Time, Right First Time and On-Time Shipment Delivery as key supply chain metrics to measure across the supply chain. Total Throughput Time The total throughput time of an organisation captures the time the customer sales order is received to the time the product is ready to ship. This time is an accumulative of all the time spent from procuring the raw material to manufacturing and releasing the finished product to ship. This KPI is key to analysing the direct impact each internal and external process has on the customer receiving the order on time. It provides management with an overall view of the critical steps and the relationship each step has on getting the finished product to the customer. This time is usually measured in minutes or in working days. Management can work with the relevant department managers to set the target needed for each of the critical processes that have a direct impact on the customer order. Each department can then manage internally their individual KPI and work to the pre-determined target. Management can then monitor the KPI's weekly or monthly. This will provide management with a clear view on how each process is performing and can highlight any issues that could have a direct impact on the customer not receiving the order on time. Monitoring the KPI's will quicken response times to resolving issues if and when they arise. The customer will also be informed of this time so they can build this into their own forecast, the customer can then use this measure as the time it will take to receive their order on time from the supplier. The customer then knowing the capacity constraints of the supplier can eliminate the risk of over ordering and not receiving the product on time. Right First Time Measuring right first time internally on the product manufactured is an important factor for the organisation, it can identify the quality of the supply chain from start to finish, and how many deviations are occurring on the product right through the supply chain process. Right first time is usually measured in percentage, this percentage is based on the number of good product manufactured against the customer demand or manufacturing plan, any deviations along the supply chain process would have a negative effect on this percentage. Management will set out a target percentage for the organisation to achieve, and this has to be met by the organisation if the customer is to receive the order on time. This can then be monitored weekly or monthly by management. Right first time can be viewed either positively or negatively by the customer. If the supplier has a high right first time percentage, this can be viewed as a positive by the customer that the suppliers supply chain is strong with little deviations to the process. If on the other hand the supplier had a low right first time percentage, the customer could be worried that the suppliers supply chain is weak, which could have negative implications on the demand in the future, or that there is an issue with the quality of the product, this could lead to product re-calls and jeopardise the suppliers long term future with the customer. On-time shipment delivery The key performance metric I have chosen to discuss is On-time shipment delivery. This is the measurement within McAfee from the time the product ships from one of our fulfilment sites to successful delivery at a customer's site. The incoterm we use is FOB Origin which means the customer is invoiced for the product upon shipment and is responsible for the products in transit. We offer a pre pay and add solution that requires Mfe to manage the delivery to agreed service levels throughout the EMEA region. Each countries service level is unique depending on the physical location in EMEA , our broad rule is we will deliver within 2 – 4 business days to all EU major cities, our contracted forwarder (TNT) are responsible to achieve these targets and report daily on exceptions, weekly on performance & quarterly on the previous 12 weeks performance during our strategic business review. This service level agreement & reported performance is more importantly the Mfe logistics promise to our customer. We manage this KPI on a weekly performance report to Mfe corporate in North America, exceptions are clearly identified & clear corrective actions implemented when non performance trends are visible. This allows Mfe to clearly identify inherent weaknesses in a partner's delivery chain & assign important resources to provide resolution. This simple key performance indicator allows me to identify where issues rest in our regional supply chain, when we include additional regions & consolidate this report it allows clear visibility in a simple to read format of where we need to assign technical expertise. This simple KPI provides enormous value to our global supply chain and is an integral part of our relationship with McAfee customers & McAfee contracted suppliers. Conclusion When an organisation sets out to select metrics to measure their supply chain the critical goal that is common across all industries is that the metrics have to be aligned with the overall business strategy, doing this will help the organisation to become profitable and competitive, if this is not the case such heights will be harder to achieve as the focus will be on the wrong areas. Achieving the pre-determined metrics across the supply chain will have an end result of satisfying the customer.

Marketing plan about Tan Hiep Phat

Marketing Environment HTTP owns a modern production line and performs very well in managing quality tit international standard such as ‘SO, and others. Moreover, they have invested significantly in research and development. One of the important strengths of the company is that they have a strong distribution system. HTTP also has some limitations. The company has only one factory which cannot provide enough products to the market. In addition, the customer service of the company underperformed is another disadvantage.The limited liability company is going to develop to Join-stock company for its benefit of such organizational structure. The weather of Vietnam creates a great opportunities for the support of tea. Therefore, HTTP has a large number of supporters. Moreover, the development of technology fosters the communication between customers and producer more easily and inexpensively. Although there are great opportunities, HTTP is suffering from competitive pressure. While t he direct competitor – CO has dominated a large proportion of market, there are so many substitute products for consumers to choose for the same need.Furthermore, the unstable economy has made some impact on the input and purchase process. Target Market The target market of Zero Degree Green Tea is Vietnamese young adults who account or a large proportion of population in Vietnam. Zero Degree Green Tea aims to be a convenient drink that is good for health and has good taste in top of consumers' mind. Marketing Mix HTTP provides many kinds of green tea in the product line which satisfy different taste of target consumers. The Zero Degree Green Tea is produced by modern technology and contain healthy components such as vitamins.The product is packaged in PET bottle which is reusable. The bottle is designed with green color, so it looks fresh and eye-catching to target consumers. At the beginning, HTTP follows the skimming price strategy with the Zero Degree Green Tea product. T hey want consumers to know that the product has good quality and healthy. At the current time, Zero Degree Green Tea has been set at the market price to compete with other competitors. Promotion strategy of Zero Degree Green Tea focuses on media advertising.In addition, some sales promotion programs were implemented to attract its target market. Products provided by HTTP take advantage from the reputation of the company including Zero Degree Green Tea. HTTP has built good relations with society and media in variety of social activities. HTTP has invested 50 million dollar in striation and facilities. There are two new factories have been built in Chug Alai and Ha Name to provide inventory for the market in the Middle and the North of Vietnam. Zero Degree Green Tea is distributed intensively to the market through many intermediaries.Company Description Tan Hippie Path was well known as Ben Than bear before. It was established in 1994 by Dry. Trans Guy Than. Nowadays, besides hundreds of foreign brands in drinking industry like Pepsi, Coca Cola, Tan Hippie Path almost converts awareness of Vietnamese about carbonated drink into healthier drink. Tan Hippie Pears products intended to achieve the title â€Å"Vietnam High Quality Goods† by consumers voted in honor of National Brands in 2010 and the other valuable prizes which makes the customers trust in quality management as well as environmental protection of Tan Hippie Path.The company is recognized as Quality Management System according to ISO 9001 :2000 in 1999, Environmental Management system ISO 14001 : 2004 2006 and Hygiene Management System Food Safety HACK standards in 2006 Facilities of Tan Hippie Path Company are very large and organizing: Head Office is at 219 provincial highway located in Bin Dung, Vine PH, Than An, Bin Dung. Scale factory broader 110,000 mm, with the equipment, technological lines of research, and the most modern manufacturing Southeast Asia.Furthermore, HTTP is proud to be one of the units owned in many produce technology, the most modern lines Vietnam as sterile lines extracted Aseptic cold, fresh beer, beverages and fermented production line. In 2004, symbolism production with advanced technology shelling of Japan was first applied in Vietnam. Than Herbal Tea, Number 1 energy drink, soy milk Soya Number 1, and so on is the leading brand in the market, has proved HTTP always go early in accessing and understanding the ever-changing needs of consumers.For instance, the most well-known drink, also in one of the first product Tan Hippie Path has produced, Zero decree Green Tea has taken a huge place in drinking generation. Strategic Focus and Plan Vision The vision of company is to become the leading Asian corporations in three main business sectors such as industry drinks, instant food, and plastic packaging. This is measured by a lot of factors; firstly, the company is located in the top 10 leading company in the beverage market and food in Vietnam.Secon dly, it has to achieve Total Quality Management certification and international management standard. The final factor is internal market penetration; the company makes effort to enter brand of Zero Degree green Tea to Asian market. Mission Tan Hippie Path Group produces and does business the healthy products that are good for Asian consumers with the taste and quality of products according to international standards. At the same time, the company has to satisfy the highest demands of customers to deserve as preferred supplier as well as a reliable partner in business. GoalThe objective of the Tan Hippie Path Trading and Services Limited Liability Company is to create the best drink products through multiple brands such as Number 1, Zero Degree Green Tea, Herbal Tea Dry Than to consumers by an extensive distribution system and spread over 64 provinces in Vietnam. Core Competency and Sustainable Competitive Advantage Core Competency Each company has special core competency. So does Ta n Hippie Path, for them, â€Å"Today more than yesterday but not right by tomorrow with Spirit† Nothing is impossible† and they commit to achieve â€Å"International quality standards†.Moreover, the many sets orientation according to the highest spirit of family and becomes a trusted partner. HTTP group is striving to become responsible and respectable citizens in the society. Competitive Advantage To compete with the giants of world-class beverages are available in Vietnam, Tan Hippie Path beverage group tried incessantly to create differences. The advantage of HTTP is flexibility, quick decision making, know how to find out the potential demand of consumers to meet and continuous improvement.The more important thing is that HTTP group is always interested in the development of community because it plays the important role to successes of business. Therefore, HTTP involved in social activities and charity very much. â€Å"l am aware the consumer is king, decide the survival of your business, so in order to receive the support of consumers, we have the contribution by contrast, creates belief in love. Therefore, I have captured the hearts of Vietnamese customers. Success depends on many factors, but ultimately the quality of the product remains the number one criteria. (Businessman Trans Quiz Than-CEO of Tan Hippie Path group) Situation Analysis SOOT Analysts Strengths High-quality human resources Modern productions line and productions facilities HTTP is one of the most leading firm, which achieve integrated systems stability standards: ISO 9001-2004, 14001-2000 Having large share of the market for non-gas beverage Substantial investment in product research and development Numerous award for quality, participated in many social events Wide distribution system Weaknesses There is only one factory located in Bin Dung Firm only focus on domestic market Taps beverage products compete with each other.Customer service is not good Limited liabil ity company Opportunities Large market with modern consumer. High quality materials contribute to improve the quality of products Climate of Vietnam will be a business opportunity if HTTP development suitable products. Tropical climate increases demand for consumer beverage. There are a large number of material supplier of HTTP, That facilitates for manufacture to ensure inputs are favorable Information technology and mass media develop image of HTTP and its products Vietnam located in South East Asia and close to ocean.That is good position for export to foreign market Vietnam have Joint in WTFO since 2006 Drinking tea is traditional habit of Vietnamese and Asian Threats Competitive pressure: Taps products can be competed with other direct competitors like CO of ARC and other substitute goods Customers require more about quality of product and packaging. That increase pressure on R & D department of HTTP Unfair competition Inflation impact on cost of input and purchasing of custome r Complex criteria of hygiene and safety Industry Analysis It is predicted that, Vietnamese beverage tent to increase gradually in gas beverages at about 5% per year.Whereas, non-gas beverage will have a significant growth at a rate of 10% a year, within the period between 2007 and 2015. Specifically, mineral water ND bottle water will have average increase of 12% per year, fruit Juice's figures will increase at 4-7% per year (2007-20019) and 10-12% per year (2010-2015). Most of beverage firm tends to produce and sale non -gas beverage, especially products that's good for consumer's health. In Vietnam and world's beverage market, bottled green tea have been developing significantly, since ass.Almost famous brand which have appeared in Vietnam for many year have produced green tea products in Europe, the U. S, Japan's market. Such as: Lipton, Nestle, Unprinted, ARC. At the moment, there are a lot of green tea products which are bottled. The two most popular product are â€Å"Zero de gree green tea† of Tan Hippie Path, CO of ARC. Specifically, the Statistic of Nielsen in 2011 illustrated that. â€Å"Zero degree green tea† accounted for 13% of the market while, Co's figures were 8,1%.Furthermore, another statistic from Nielsen also showed development of Zero degree green tea proportion in bottled Vietnam green tea market that 1/2007: 30%3/2007: 40%4/2007: 48%5/2007: 49%6/2007: 53%7/2007: 52%8/2007: 57%9/2007: Fact of tea industry Vietnam have climate and geographic conditions for growing of tea. There are 33 over 54 provinces of Vietnam grow tea. Such as Thai Unguent, Lam Dong which is famous place for growing tea in Vietnam. Within period between 2003 and 2004, Tea's output growth steadily and Tea's area were 100. 0006 ha.Thus, it's good opportunity for bottle green tea to develop because of low cost of input. Competitor analysis Since, Tan Hippie Path discovered and developed bottled green tea market, â€Å"Zero degree green tea† brand have begun to be the most popular product in the market. Then, bottled green tea have become potential market that big brands began to Join in. In consequence, there are many bottled green tea products form other firms omitted in this market. Such as: Real leaf (Coca-Cola), Fresh (Vanilla), Lipton Pure Green (Pepsi), CO (ARC).Furthermore, many brands also diversified instance bottled green tea products. Such as artichoke tea, lemon green tea, honey green tea, free- sugar green tea. It creates their differences compared to other competitor. Prefigure 1: The bottled green tea market of Vietnam in 2011 (At-Nielsen) Although many products of many firm in the bottled green tea market, the report of Canticles illustrates that the two most popular products areas of ARC and Zero degree green EAI of Tan Hepatic. The two big ones still maintain a significant distance rather than other brands.Investing in Vietnam with total capital of 14,5 million, CO took aggressive advertising campaign, in 2010, ARC raised the yield to 70% by expanding factories in Ho Chi Mini City and completing new one in Ha Non. To compete against opponent- Tan Hepatic which discovered and had larger market shares, CO found its own way. It is focusing on developing distribution network, particularly in big cities and choosing PET bottles which have a small capacity (mall) to fit the customer hand's size. In consequence, ARC achieved 57% growth in Vietnam in 2011.Therein, CO is the major revenue of beverages segment with the best growth. Company The first and most important reason why Tan Hippie Path has a high position as it is today is the company's strengths in facilities and human resources. They have a high quality input sources from prestigious suppliers. Besides (in addition), a well- equipped infrastructure system with modern machineries, equipment, research facilities and the most modern manufacturing process in Asian, alongside with high regarded labor protection procedures to ensure safety for employees.In HTTP, their moderators (leader) are ambitious and visionary managers: They are very flexible, make decision based on hard working researches and discussions. The success of CO Green Tea is depicted by a great effort of them while they knew how to find out the potential needs of consumers to satisfy and continuous improvement, and not afraid to roll out new products to compete in a hot market of beverage drinks. Their workers are also professionally trained and with high responsibility.Furthermore, Tan Hippie Path has over 17 years of operation in beverage industries and serves the nonuser, company always get customer's trust and appreciation for high quality products and service. It is Illustrated with 11 consecutive years (1999-2009), HTTP was voted as â€Å"one of the top quality brand of Viet Name† by Saigon marketing newspaper readers. The company is one of the leading enterprises of the country reached an international quality standards system such as ISO 90 01-2004, 14001-2000, HACK etc.Especially, they have a larger market share of the beverage market with an extensive distribution system. Indeed, there are other reasons for the company's success and marketing strategies is one of the prominent factors to achieve that. Overall, Tan Hippie Path used their strengths in marketing strategies analysis and evaluation process to satisfy customer about high quality products as well as achieving mission goals. Consumer analysis Customers account for an inseparable part in Tan Hippie Path business.Therefore, customer segmentation and analyzing consumers' characteristics are very essential. Particularly, Tan Hippie Path realized that nowadays consumers have higher education levels and their living standard is better than before, so they always require better laity products. Viet Name is a populous country and with young population who follow modern lifestyle with fast food and convenient drink. Another pro for beverage development is a tropical climate (very hot) so this increase demands for cool drinking.In addition, with respect to the lifestyle of Vietnamese, their products are combinations of traditional (tradition of drinking tea) and modernity (the product is capable of using fast). Tan Hippie Path provides valuable contribution to customers through health and nutrition which is one of the issues people concern today. Take example, because green tea is good for human health: increase resistance, refresh body (compare with Coca cola). O degree green tea of company is a high quality product too that is guaranteed thanks to technology bottled still in high temperatures from 86 degrees C to 90 degrees C.This process keeps honest green tea flavor characteristics, pure quality, and nutrition. Market-product Focus Target Market Zero Degree Green Tea's target market is Vietnamese young adults who are suffering from the negative impacts of fast-paced lifestyle such as pollution, great pressure at school and work. Therefore, t hey raise awareness of healthy drinks use (Best Sustained Success, 2011). Since Vietnam has youthful age structure, this target market becomes very attractive.If GET dominates the market, HTTP can gain much profit. Points of Difference HTTP provides ready-to-drink green tea to the markets with some points of difference. Firstly, it is convenient to carry on and it saves time of making. Moreover, Zero Degree Green Tea is made by natural materials and it has no gas. Therefore, the product does not damage consumers' health. In addition, GET taste very good with lemon flavor. Another difference is that GET is packaged in high quality bottles using PET technology and they are reusable.Positioning The positioning of GET in consumers' mind is a healthy product which supports energy to young consumers. Green tea is also a traditional drink in Vietnam and HTTP has made it more convenient to consume. In addition, the product has low price which is more affordable for everybody, especially you ng people. Marketing Program Product strategy Product line. Tan Hippie Path also provides a variety of green tea products such as free-sugar green tea, lemon green tea, honey green tea honey and lemon green tea, ND even prepare to launch green tea in box.It has diversified the containers of original flavors such as producing lemon green tea in glass bottle, PET bottle and can to satisfy customer needs and wants. Unique product quality. Produced on modern Japanese technological production line with selected verdant leaves plucked out of tea plants on plains, green tea is able to keep its natural and pure flavor. Green tea is mad through hot extraction process in order to ensure food safety and hygiene standard and to detain precious essences of green tea. Zero Degree Green Tea has original flavors to satisfy consumer needs and increase customer value.With nutritious element such as vitamins E, C, and especially EGG, a strong anti-dioxide element, green tea helps people to reduce stre ss, reinforce resistance, prevent skin ageing and cancer in order to cool down your body and spirit after a hardworking day or after a long trip. Furthermore, this products have light yellow color which is same color with nature tea and is not too much sweet. It makes consumers believe that this beverage is good for their health, although, people normally think that bottled and manned drink is harmful from color chemical and sweeteners.It is very convenient to bring along Zero Degree Green Tea on trips, picnics, or in conferences†¦ And sometimes simply drink it at home instead of purified water. Packaging. Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. With the use of heat-resisting mall PET bottle, the choice of trade mark logo (two circles), and green tea bears high aesthetic value under the sponsorship of Number One trademark.Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. Price strategy Since Tan Hippie Path group explored the bottled green tea market in the early of 2006 and achieved success, this market has become an exciting† playground† with a lot of participants such as CO, Green tea 100 and Lipton green tea. In that situation, Tan Hippie Path used the advantage of â€Å"first-mover† in green tea market in order to apply skimming pricing strategy to Zero Degree Green Tea.It means that Tan Hippie Path sets the price which was 20 % more than the others beverage. However, customers still accepted and were willing to buy the product with that price because it was still consistent with Vietnamese standard of living at that time. PET bottle Zero degree green tea Green tea 100 Lipton pure green tea some VEND 7,500 VEND 6800 mall VEND 5,500 mall VE ND 6,000 Figure 2: Retail price comparison of RED green tea 2011 in Vietnam Although the price of zero degree green tea is higher than others, the customers really desiring the product are willing to pay.These people are not very price sensitive because they usually concern more about the quality of the product. When the company sets the higher price compared to the competitors, the customers think that the quality of product is higher than others, too. Tan Hippie Path grasped clients' psychology which most consumers believe that the high price is the good quality. This is one of the factors contributing to the success of this product. However, nowadays, the green tea market becomes more and more competitive with a lot of new brands penetrating the market such as Tea Plus, Fresh, Wonderland and Thin Tar.The customers have ore comparisons about price and quality between the different brands to choose the best product for themselves. Therefore, Tan Hippie Path does not concentrate on skimming price strategy as the first time. The price of Zero Degree green Tea at the moment is medium compared to the other brands in the bottled green tea market. However, within the advantage of â€Å"first mover†, Zero Degree Green Tea has been known and believed in high quality and healthy product, so customer behavior does not change significantly in purchasing decision making.Moreover, setting the medium price is also another advantage of this product in today's market because he company can prevent some brands from entering the market. If Tan Hippie Path still keeps high price as the first time, this makes lots of chances for the other brands entering the market by setting lower price but also ensuring to earn profit. Promotion strategy Zero Degree Green Tea is the first ready-to-drink tea in the market of Vietnam. By understanding consumer's psychology, it had a high position in the consumer's perception. However, today the market has a lot of substitute products.Faci ng this risk, it should focus more on promotion strategic to attract consumer. Tan Hippie Path articulated on activities sponsored in many different fields such as: sports, arts and culture-social activities. Whether being charities donation or trade the item are not out the main purpose for the consumer that is make consumer know about the product and its brand. In the year later, Tan Hippie Path was standing in the top 10 businesses spent on advertising in Vietnam. The most activities are funded biggest like brands for health care, such as: green tea, Barley tea.Advertising. The media which was used in advertising of Zero Degree Green Tea was variety such as newspapers, magazines, televisions and outdoor advertisement. Zero Degree Green Tea has creative advertisement, which has been broadcasting in popular channels like WV, TV and Vietnamese cable TV like ACTS, heal, Lets Viet, yang TV, ACTS. Target customers is people who concerned with health and nutrition so their advertisement concentrated on delivering the idea that Zero Degree Green Tea is able to keep tea's natural and pure flavor.Print Advertisement was posted on almost newspapers such as Auto tree (Youth), Than nine, The gigs pH nu (Women's World), Tip HTH gig Dinah (Marketing family). Advertising campaigns about utilities and benefits of Zero Degree Green Tea which were posted 1 time/week in 3/2006, is presented in the newspapers and magazines. There are several bus stations in which Zero Degree Green Tea puts their advertising panels. Painting advertising on the buses is also the best way for attracting consumer. Moreover, people possibly notice on those advertisements and try to drink Zero Degree Green Tea.They use tools to support sales such as promotions, consumer sampling, sampling route, display products, posters, billboards, organize event to increase brand perception for consumers. Internet is the quickest and shortest way to deliver information to any consumer. Their own website which is u pdated regularly. They also use social network such as backbone which is crowned with young people in community network. In some popular websites for specific group of people (zing. Van, heal . Com, yang. Net), Zero Degree Green Tea puts their animated banner to display attractively their product.Publicity and Public Relations. In the economy's situation today, advertising is declined gradually and abdicated for PR then raising activities and the creation of corporate value are not only in the quality of product, but also the brand's image associated tit the community activities. Tan Hippie Path considered this as a principle of its business operations. Zero Degree Green Tea's brand associated with sports activities, typical is ‘Student contest: Literature – Fitness -Art 2012 U – League' (Hoi HTH sins vine Van-The-My 2012 U-League).Besides the programs funded to the health care of community that were done by Tan Hippie Path such as ‘Day for blood glucose te sting and caring diabetes patients' (Nagy hoi HTH dung yet VA sham Soc been Nan dad that dung); TV Program ‘For the quality of life' (Vi chat lung choc song) aired on HTTP. The meaningful of community activities have asserted Tan Hippie Pat's brand increasingly not only production, good business but also serving the community benefits. Tan Hippie Path Group and music channels Hanta signed cooperation within two years from 9/9/2009.Because their customers are young people and with the same goal which is bringing quality products to consumers, the cooperation between the two sides will support each other in business expansion and exploitation market potential and advertising two brands. Tan Hippie Path got many certifications such as Vietnamese flag of Ministry of Labor, Invalids and Social Affairs' Unit Emulation excellent work of occupational safety and health in 2006 (03/17/2007); certificate of famous Brand country (26/04/2008); -ran Hippie Path received Vietnamese' Gold Sta r Medals, honoring businesses WTFO, Vietnam Dragon Symbol (30/0112010).These prizes and certifications are recognition of government and community about product's quality. Sales promotion. Tan Hippie Path had many promotion's methods such as discount for buying block, lucky prices, promotions in supermarkets and other retailers to applying for consumers. They organized a lot of activities to promote and deliver their product. For example, promotion program ‘Fun spring, torn label, winning gold' (Year of the Dragon 2012); Zero Degree Green Tea-life moments cooling-Khan shack gigs intent choc song (2012); Zero Degree Green Tea- smile spread-Nu quoi Ian too.Goal of this event is creating opportunities for people to laugh with all people in Vietnam and spread the spirit of optimism, love of life to other people, discover the power of smile. In addition, Tan Hippie Path also held mini- contests for community networks on fan page of Zero Degree Green Tea. Game- shows were taken plac e every week with attractive gifts. On the occasion of holidays, hey were a sponsor for the promotion of the discount programs of Big C supermarket, Co-pop mart, Metro to stimulate consumption on last year's holidays.Personal selling. Main orientation of Zero Degree Green Tea is most concerned with agency. In the mature stage of the product life cycle should not promote this tool. Because of customers and distributors were aware of product's brand in market. Primarily based on advertising to inform, persuade and remind customers. Direct marketing. The company will directly promote their product to targeted customer and improve brand awareness as well. Tan Hippie Path has always focused on tools of discount for sales to wholesalers and retailers.Promote policies and programs as well as support sales and promotions to attract and retain the principal agents. Promotion cost. Nowadays, Zero Degree Green Tea is high in position in the product life cycle. Advertising campaign in favor of psychology attained good results in building images of a natural product, beneficial health, bringing fresh feeling fresh, cool. At the same time, awareness of the tea's benefits for consumers is quite high (over 50 %), besides that the Joining of another brands such as CO, Fresh, tea plus, hat also contributes to increasing competition in the market.Advertisements are not only introducing the product but also its purpose is increasing revenue and profit. However, depending on the life cycle of products that promotions have a certain goal, Zero Degree Green Tea of Tan Hippie Path is on saturated stage of the life cycle of product while rivals the brand's market share is quite Vietnam large, each brand launching different strategies to attract customers. It leads to market which is influenced by many factors detrimental to business so at this time, the primary objective of business is strategy to compete with rivals and large market shares.Therefore budget planning which is suitable for promotional activities will contribute to the success goals. Figure 3: The promotion cost and revenue of Zero Degree Green Tea over the period of life cycle product At the present, the bottled green tea market share is full, Zero Degree Green Tea has to compete more drastically with other opponent. Tap Hippie Path was assessed one of five companies having the highest promotion cost in 2009. Specifically, promotion cost increased 3 times at that time, while other competitor's figures were quite small

Finance Presentation for Apple Essay Example | Topics and Well Written Essays - 6500 words

Finance Presentation for Apple - Essay Example On top of this, they also sell a wide variety of software, services, peripherals and other networking solutions. A. History - Apple was founded in 1976 by Steve Jobs and Steve Wozniak and is considered one of the pioneers in the technology industry. They are now based in Cupertino, California (Kimmel 1998) and since their inception in the 70's, have become one of the most well known brands in the world not only in terms of hardware power but also as an entertainment media, a niche market they have practically dominated for many years. B. Products - While the original product line of Apple were the Mac hardware and software, they have, in the course of their business, diversified and morphed into a company that creates gadgets that combine function, style and entertainment into one amazing and compact tool. 2. Business Strategy - In general, the company is dedicated to provide up to date computing tools and portable entertainment media for a spectrum of users like students, educators, professionals and many others. Apple is anchored on five core principles that have proven to be vital to the company's success in attaining market leadership and profitability. A. A. Digital Lifestyle (Apple Inc., 2007, p.1) - Unlike other companies in the technology industry, Apple has positioned itself as a provider of total digital experience. They have been a trailblazer in integrating various media like music players, mobile communication, video players, cameras and game consoles into one compact but powerful contraption. This stratagem has proven to be very effective in realizing Apple's vision to be the leading technology provider in the world. B. Expanded Distribution (Apple Inc., 2007, p.2) - Another key element in the business of Apple Inc. is their belief in getting closer to their target market. While it is possible to settle for other distribution channels, the company opted to expand their own retail outlet network strategically around the globe. This way, they will be assured that the quality of sales personnel conveying the features and benefits of their products and services will conform to their standard and provide top level customer care and after sales service. This has proven to be effective and efficient for the company as it has enabled them not only to increase their loyal customer base but to ensure repeat sales. C. Education (Apple Inc., 2007, p.2) - While Apple caters to most corporate requirements, they have since been a strategic partner of the academe. As a matter of fact, the company has committed itself in alleviating the teaching and learning process for educators and students respectively by delivering tools and devices that support this process. Apple is a firm believer that technology stimulated education will result to a higher level of student achievement and that technology can play an important role in the learning process as it allows educators and students a wider access to information that used to be limited to the privileged ones. Some of these tools and services aimed at supporting this sector are the Mac computers and Apple TV to name a few. D. Creative Professionals (Apple Inc., 2007

Texas and The Death Penalty Research Paper Example | Topics and Well Written Essays - 1500 words

Texas and The Death Penalty - Research Paper Example Being represented by the right lawyer determines the chances of providing adequate evidence to ascertain one's innocence or guiltiness. Opponents of death penalties argue that some people may end up being killed while they are innocent if the trial is not fair or if the accused person’s counsel lacks expertise. This has raised the issue of the appropriateness of death execution for punishing offenders since the trial process may result in conviction and murder of innocent individuals (â€Å"American Civil Liberties Union† Web). Another issue surrounding the death penalty is diversity inconsistencies such as racial and gender. There have been arguments that the number of African Americans sentenced to death and executed is higher as compared to other races. Additionally, there are perceptions that cases where the victim is black rarely lead to death row while those involving white victims often lead to death rows. Such statistics have led to questions regarding the evenhandedness of the justice system when dealing with capital offenses. On the issue of diversity, there is a problem regarding the role of gender in determining the penalty. In most cases, capital offenses involving men are likely to lead to the death penalty as compared to those involving women. At times, this has created the notion that the justice system favors women suspects (â€Å"American Civil Liberties Union† Web). Another issue surrounding the death penalty in Texas is whether the punishment serves its purpose. Legal punishment is designed to correct the perpetrator of the crime and or deter others from committing such crimes.  

English Legal System, Coursework Essay Example | Topics and Well Written Essays - 1750 words

English Legal System, Coursework - Essay Example The main feature of the English legal system is that it is living and constantly evolving to work in the future as well as it did in the past1. Thus the single most unique feature of the English legal system is its inheritance from common law2. Most of the characteristics commonly linked to English law and its management of righteousness are traceable to the early on growth in Western Europe of the civil and common law customs. According to Goodman (1995), "several characteristic consequences flow from the fact that law did not emanate from one centralised authority such as papacy, king or parliament. The odd growth of the common law in England developed it appears from a coincidence resemblance of the implementation after the Norman take-over by consecutive monarchs of native customs as the foundation for the governance of justice. Conflict assessment, chiefly concerning land title, was a key function for justice. Judges were nominated by the king to tour the country and decide controversies, aided by a local adjudicator included by the Normans into operational royal courts. The trial accepted a key role in the settlement of disputes. Wilson (1995) states that "Everyone takes for granted the fact that law and legal systems differ in different countries. But it is also true of legal scholarship. One reason for this is the different responsibilities legal scholars have in different countries for the maintenance and development of the local law...One result is that legal scholars in different countries may have different agendas and this may affect the subject matter, scope and even the form and style of the local legal scholarship." (Source: http://www.chriswallis.com/uni/cnlaw231l01.pdf accessed on November 5 2009). To bring about a faith to the law the courts followed the principle of stare Decisis.3 This is referred to as the doctrine of precedent. The courts are divided into two (IALS Conference, Learning from Each Other: Enriching the Law School Curriculum in an Interrelated World). They are: i. Superior courts; ii. Inferior courts. The House of Lords is the superior court but it is a UK court since it practices appellate authority for all the three legal systems.4 The Superior Courts are known as the Supreme Court from November 2009. The Supreme Court consists of the High Court, the Crown Court and the Court of Appeal (IALS Conference, Learning from Each Other: Enriching the Law School Curriculum in an Interrelated World). The doctrine of precedent's role in the English legal system is very important since common law is a vital basis of law in the English legal system. This is opposite to the European legal system as it is founded on legal examples and possibilities. A lot of stages of study have to be conducted under a common law jurisdiction so that it can be understood as to what the law is. The facts of the law have to be understood first and then any relevant statutes or legal cases have to be located. Finally the principles 3. Meaning "let the decision stand". 4. However the jurisdiction is not universal. For example, whilst there is a right of appeal to the House of Lords against civil actions in Scotland no such right exists for criminal matters. and the decisions used in the case are used for the future

Effective leaders_WK4 Research Paper Example | Topics and Well Written Essays - 250 words

Effective leaders_WK4 - Research Paper Example Furthermore, given that majority of transportation infrastructure investments are federally funded even though locally implemented, such a piecemeal method halts constrains smooth assimilation of local and state policies with those of the federal government. This then hinders the President and transportation secretary to offer synergies across projects. Furthermore, the existing federal NextGen transportation policies, are steered by the Safe, Accountable, Flexible, and Efficient Transportation Equity Act (SAFETEA-LU), which does not help the President to deal with the utilization of economic analysis for the transportation decision-making (Weiner, 2013). Given that the transportation program does not have a greater standardization or lucidity, the President cannot be able to come up with an executive-level modification without substantive legislation. Najeeb Halaby is an example of an effective leader in public administration, since in 1965 as administrator of the independent Federal Aviation Agency; he proposed the creation of Department of Transportation (2013). He saw this as a means of securing decisively the US transportation policy expansion. Thanks to his efforts, the agency has done tremendous job over the years by being part of the executive departments which integrated other administration transportation programs. Secondly, Samuel K. Skinner, a former transportation secretary appointed by President Bush senior, initiated the formation of the National Transportation Policy, as well as the extension of the department responsibility in crisis management reaction. Hence, the handling of subsequent natural and human induced disasters, such as Lockerbie plane bombings in 1988 and Exxon Valdez oil spill in 1989 were made easier by his policies of maintaining and developing the national transportation system, and to ensure that it

Business Ethics Essay Example | Topics and Well Written Essays - 1750 words - 2

Business Ethics - Essay Example Thus, it is expected that the modern business will work for achieving growth and success for both the individual company and their communities (Business Ethics). The social and environmental thinking of business not only encompass a legal duty but also the long-term success of the business. Argument Businesses are operated within the society using the resources from and depending on the society for the proper functioning of the business operations. Therefore attending to the welfare of the society is an obligation or a responsibility on the part of the business organizations. Thus, the social responsibility of business forbids businesspersons in adopting unfair policies that may maximize the profit of the business but harm the interest of the society. Welfare activities on the part of the business organization gain benevolence and reputation. Business carrying out their duties properly can avoid government regulations. The employees are more satisfied if a good working environment is provided with some additional facilities. This in turn increases their productivity and hence facilitates the business. Last but not the least, providing quality products to the consumers at competitive prices is also necessary in the days of increasing consumer awareness about their rights. The integral development of human being is related with the obligations that may arise because of the relationship of man with the environment. Business or the material environment has been taking its toll on the environment and questioning the sustainability of future generations with the increasing pollution, new illnesses and its destructive capacity. If these are not immediately controlled then it may create immense problem for the entire human class. The problems of the ecological and environmental crisis cannot be looked upon distinctly from the notions of development. The obligations of the business towards the environment include consideration of the environment in the decision-making p rocesses and thereafter supervise the activities. There are obligations including monitoring of proper discharge of water. Proper insurance should be done against environmental damage. The environmental taxes and the charges should be paid properly. The land that is being used for the construction purpose should follow proper planning norms and the environmental legislation unit of the country should approve the product. According to the definition of sustainable development, a development is said to be sustainable if the present generation can provide the future generations with at least the same benefits that it inherited from the past generation if not more. However, if the environmental degradation continues then the future generation will not be left also with their basic requirements for a proper living. Since the natural resources are scarce, the use of those resources by the business organizations in their production should be limited and handed in a proper manner to reduce misutilization. Negligence or refusal on the part of a few people in handling the stewardship of the environment in a responsible manner may invite the larger population to experience ‘increased hardship’. The creation of the God is for all human beings and generations and hence needed to be shared equally by the humanity as a whole. The supplies of certain natural resources

Delegation Nursing Case Study Example | Topics and Well Written Essays - 250 words

Delegation Nursing - Case Study Example This should not narrow us down only to the environment provided to the patients alone but supervisors have to make sure that there is self moral respect like professional growth and maintenance of competence. With the above highlighted factors in place, good interdisciplinary care in the clinic is guaranteed. It is good to recognize the efforts put in place by Ms. W in trying to help Ms. R to recover from her health problem. â€Å"Thank you for being patriotic to your job.† Richard Lennon in his book entitled, â€Å"Twelve rules of delegation,† says that delegation is a two-way street. That is, it develops you and the people you are working with (Lenon, 2008). It is fine if you delegate duties to your subordinate staff to help you keep track of Ms. R progress. Yes, she is absconding appointments, always late on appointments, sometimes she misses on important test and she does not have her dose as per your instruction. Now that you have known this, it will be wise if you will delegate duties to yours subordinate staff. They will help you in the follow up of the patient. Whereby, this subdivision and sub allocation of power will give you positive results. Referring her to another clinic might not be the solution because she might repeat the same habit again. In return after referral, it might not be the best decision ever on patient optimization. Having a subordinate staff is a true assurance that they are there to help you. Referral of patients might bring out a filling of intimidation among the subordinates. Remember that duty delegation enables employees to be empowered with tasks, which helps production and improves there morale. Further more keep in mind that you are dealing with patients, and some have hopes with you. If you refer them to other clinics, it might make them loose the confidence they had with you and seek services somewhere else. Having

Online Sales - Amazon Essay Example | Topics and Well Written Essays - 1000 words

Online Sales - Amazon - Essay Example Amazon's brand has enabled them to pursue differentiation strategy. They have an excellent reputation due to their efficient one-click purchasing system, prompt after-sales service and tight security measures. Amazon are using innovative business models such as e-mail alerts, which deliver value in ways that have not been economically viable in â€Å"traditional† physical settings. Their distinctiveness is evident in their online value proposition "Earth's biggest selection." Their brand, accompanied by reputation and trust is difficult for competitors to imitate, making it a source of sustained competitive advantage. Barnes and Noble previously traditional intermediaries, now conduct business using both traditional and online methods. Due to its large share of traditional consumers and physical store outlets, Barnes and Noble are able to appropriate benefits of EC innovation in a manner that Amazon cannot match. (Kauffman, 2003) Our client is also ideally positioned to adopt any technical innovations Amazon may look to introduce. Crucial to Amazon's competitive advantage has been their ability to build affiliate/associate networks. "Amazon has in excess of 500,000 affiliates, which have links to the Amazon site." (Chaffey, 2004.) They have entered exclusive bookseller relationships with five of the top six sites on the web: AOL, Yahoo, Netscape, GeoCities and Excite. Amazon pays commission on sales referred from these sites. In return brand awareness, traffic and sales for Amazon increase enormously. The methodology selected is questionnaire and previous documents method. Questionnaire form of requirements gathering is best suitable for a large number of people in a relatively short period of time and can be less biased in the interpretation of results. It would largely save time on the vendor’s part but would generate no personal touch on each other’s part. The use of white papers and company financial sales reports are also taken into ac count for the purpose of the gathering the records. This form of requirements gathering takes place when the information is quite large for simple gathering methods.

The law of media publicity contempt is obviously broken. The problem Essay

The law of media publicity contempt is obviously broken. The problem is that there is no better system that might reasonably su - Essay Example A strict implementation of prohibition laws such as the 1987 Act tend to clash, however, with certain basic human rights such as freedom of the press and the right to information. On top of this, advances in communication technology and the advent of globalisation make it doubly hard for authorities to fully impose sanctions on recalcitrant press and bloggers. Nonetheless, it would be wrong to say that the UK law on media publicity contempt is totally broken and that there is nothing that can be done about it. On the contrary, the UK media publicity contempt system has proven to be comparatively effective than those of other jurisdictions and the present state of the law presents a more mature approach in balancing between freedoms and obligations. State of the Law Media Publicity Contempt English media publicity contempt is governed primarily by the Contempt of Court Act 1981. It is a strict liability rule that does not take into consideration intent as an element in finding a verdi ct of guilt or absence of it and applies to publications, which include speech, writing and all other form of communications, addressed to the public. The strict liability rule applies only in the following cases: when publications create substantial risk in the obstruction or prejudice of judicial proceedings, and; the proceedings are active, as defined in Schedule 1 of said law. Schedule 1 describes an active proceeding, whether criminal or appellate, as the period from the time of a proceeding’s initial steps to the time of its conclusion, with initial steps including the arrest of the accused without warrant, the issuance of a warrant of arrest, the issuance of summons, the service of indictment or similar documents or oral charge. The conclusion stage of a proceeding includes the acquittal or any other verdict, which ends the proceeding or the discontinuance of the proceeding or by operation of law.1 The British law on media publicity contempt arose out of the 1820 case of R v Clement 2 where the Observer newspaper was fined ?500 for featuring a series of report on an ongoing trial. The case involved the trials of Cato Street conspirators who were then charged of treason for conspiring to kill members of the British Cabinet. The Observer was faithfully detailing the trials to the chagrin of the Government who was trying to conceal its substantive and procedural lapses. The newspaper’s editor was charged and tried in absentia for contempt for disregarding a court gag order. His subsequent appeal, which was also heard by almost the same judges who decided against him in the lower court contrary to the principle of natural justice, was dismissed.3 Since 1931, however, a â€Å"scandalising the court† case, or a case where the charge involves bringing down the authority of the judge or court through an act or publication, has not been successful in this jurisdiction.4 The 1981 Act came about as a result of the European Court of Human Right s (ECHR) decision in the case of The Sunday Times v United Kingdom5 where the newspaper featured a series of reports about the drug thalidomide that caused women to give birth to deformed babies during the pendency of the negotiations of settlement between

How Stan Musial Has Made Me Become a Better Person Essay Example for Free

How Stan Musial Has Made Me Become a Better Person Essay When you think of the All-Time greatest Major League baseball players who do you think of? I’m sure Babe Ruth, Willie Mays, and Lou Gehrig come to mind. All of these players are considered to be the greatest to ever play the game but there is one legend that a lot of people over look or probably just have never heard of and his name is Stan â€Å"The Man† Musial. Stan was born on November 21, 1920 in Donora, Pennsylvania. His parents were Lukasz and Mary Musial. His mother was of Czech descent and his father was a Polish immigrant. Musial frequently played baseball with his brother Ed and other friends during his childhood. Musial also had the benefit of learning about baseball from his neighbor Joe Barbao who was a former minor league pitcher. At age 15 Musial joined the Donora Zincs, a semi-professional team managed by Barbao. In his debut he pitched 6 innings and struck out 13 batters, all of them adults. Musial also played one season with the Donora High School baseball team. He also played basketball for Donora and he was even offered a scholarship from the University of Pittsburgh. Meanwhile the St. Louis Cardinals had scouted him as a pitcher and in 1937 offered him a professional contract, which he later accepted. After he accepted the contract he spent three years with Cardinals class D team the Williamson Red Birds and Class AA Columbus Red Birds. On September 17, 1941 Musial made his major league debut. He finally got his chance and he definitely didn’t waste it. Musial went on to play for 22 seasons never getting thrown out of one game. He had a career batting average of .331, he had 3,630 hits, 475 home runs, and 1,951 runs batted in. Musial was a 24 time All-Star, 3 time World Series champion, 3 time NL MVP, 7 time NL batting champion, and was inducted into the Hall of Fame in 1969 as a first ballot Hall of Famer. Stan played in his last game on September 29, 1963, he finished right where he left off with a hit of course but this hit was a foreshowing of what was to come. Musials last hit in his career was hit past the Cincinnati Reds first baseman at the time, Pete Rose, who would later break Musial’s National League hit record and later break Cobbs record to become the al l time hit king. Musial then retired after the 1963 season. After he retired Musial was named a vice president of the St. Louis Cardinals in September of 1963, and he remained in that position until after the 1966 season. Before the 1967 season began, the Cardinals named Musial the teams general manager, and he oversaw the clubs World Series championship that year. Through the 1990s, he frequently played the harmonica at public gatherings, such as the annual Baseball Hall of Fame induction ceremony and various charity events. Musial died on January 19, 2013 in his home in Ladue, Missouri. After he died another Cardinal great Albert Pujols had this to say about his passing. It was such a sad day, but I am so blessed to have spent time with him the last 12 years. He blessed my life and many, many lives in baseball during his career, and after his career. He touched so many lives. He means as much as Roberto Clemente does to Latin people. Thank God I had the opportunity to know him. Pujols also says, â€Å"I wish my kids had the opportunity to be around him, because thats how I want my kids to live their lives. I want them to be like Stan Musial.Not the baseball player. The person. Thats the respect I have for that man. Stan wasn’t just known for being â€Å"The Man† on the field but he was just as much of a man off the field as well. After he retired Musial didn’t just fall off the face of the earth like most ball players do, he stayed in St. Louis and hosted golf tournaments, worked with the boys and girls club of St. Louis and helped raise money for baseball fields and equipment all over the city. He was always around the team. Anytime there was a Cardinal event, parade, retirement or just a big game at Busch Stadium Stan Musial was there. He didn’t just sit in the team box and waved to the crowd either. Stan Musial was a real person who always took time to walk around the stadium, shake hands and sign anything. In conclusion, Stan Musial to me isn’t just one of the greatest baseball players of all-time he was one of the greatest men of all-time. He is someone that I look up to not just as a baseball player but as a person as well. He’s the reason I wear the number 6 because every time I put that jersey on I remind myself of Stan and how he played the game and that’s how I want to play. Just. Like. The Man.

The Survival Of The Fittest

The Survival Of The Fittest Survival of the Fittest just might as well be the title of this short story. Only the strongest will survive is Charles Darwins theory of Survival of the Fittest (Puchalik). This theory is concisely paralleled in Jack Londons To Build a Fire (Puchalick). A mans trip into the Northern Wilderness, the Yukon Trail, faces a series of difficult challenges as he progresses on the trail. However, arrogance will be the mans fatal downfall when he faces these foreboding challenges. In Londons To Build a Fire, the narrators description of arrogance is demonstrated through the conjoined use of setting, character, and plot to proclaim that arrogance can lead to disaster. In To Build a Fire, Jack London uses a varied amount of details in the setting to illustrate the seriousness of the main characters situation. The story is a detailed description of the dangers of severe cold and the stages involved in the process of freezing to death. The main character, the man, in To Build a Fire is a very arrogant person who believed in his own capabilities to handle anything that came at him and took everything at face value. He didnt analyze and survey the area over every detail which caused him to oversee many important things throughout the story. He definitely was not one of those people that are very analytic and his conceptions were rooted in the tangible world and not in the surreal. The severity of the mans situation is fully demonstrated and established through Londons descriptions of the landscape, intense cold, ice, and snow. The height of Londons descriptive portrayal is the storys concise illustration of the intense cold of the winter that the man is traveling through. The description of the Yukon Trail gets more into depth with descriptions; such as, Londons description of the man spitting, sharp, explosive crackle(Burdick 14) is happening in the middle of the air before the mans spit could even hit the ground is just an example of how vicious the cold was and what the man was traveling through. The frozen moisture of air that the man is breathing formed the ice on his beard and mustache (Kreidler). For example, crystal beard of the color and solidity of amber(Burdick 15) transpired when the man chews tobacco and the swiftness in which the mans limbs become numb and unusable are more illustrative examples of Londons account of the cold. The journey through the unbroken white North and south, as far as the eye could see (Burdick13) was another vivid account of the wonderful use of setting in this story. Without a reason to doubt, the idea of a world of ice is a huge factor in the greatness of this story only to be undermined by Londons very descriptive depiction of the mans death. This is depicted in detail throughout the further on into the story. The treacherous environment of the Yukon, to the man, is just an obstacle that could easily be conquered with the knowledge of your surroundings and an arrogant attitude, but it is actually the executioner. The fear of falling in the water, and this thought kept running through his head once in a while the thought reiterated itself that it was very cold and had never experience such cold (Kreidler), the relief when the fire is built, and the horror when it is put out are all situations that builds tension of the story and the mans arrogance is really starting to get him in serious trouble. The panic when he is unable to build another fire and the climatic end that is bound to happen are more completely realized when the man is unable to light a match (Bloom). The rush through the snow, then becoming exhausted and not being able to keep up the running, and the, the idea to kill his dog, but not able to grasp his knife, to use its body as warmth. Once he knew that the end was near, the man laid down to embrace death that was coming to him (Bloom). These are all further illustrative details of the mental break down of the mans character and how his arrogant mindset has brought him to his end. The arrogance of the man has now been fully recognized by him and he thinks of meeting death with dignity(Burdick 27) and this is the final stage to the mans realization that he was to die. The concept to sleep off to death(Burdick 27)and his statement, Freezing was not so bad as people thought. There were lots worse ways to die. is another step towards the imminent conclusion that we had all suspected when the fire was forcefully put out. The setting and his character is furthermore developed by these various accounts and the brutality of the severe winters in the Yukon Trail are even more realized. In conclusion, Londons setting within the unemotional Yukon is both descriptive and energetic. The major problem of the story takes place after the fire is put out, leading to the climax of the story when the man begins his realization that death had found him and was not going to go away. In this way, London uses setting, plot, and character to show the extent of the mans situation and the death that will surely come if you underestimate it and not look at it with an open mind. The challenges of the story, the severe cold, and the mans final death all happened because the man did not keep an open mind.

Reflection on Patient with Acute Asthma Management

Reflection on Patient with Acute Asthma Management Acute asthma, for a human body is really harmful. Being from a medical background, I understand the seriousness of the issue and regarding the same I want to add on to my strengths learning better to handle any unwanted situation like that overcoming my weaknesses. Here, I will discuss all the related important things in understanding the asthma problem and handling a patient quoting an example. Describe the event or area of learning / knowledge that you identified as part of your clinical scenario Example: A 45 year old female patient with asthma is to be transferred to FMC. She was initially admitted to a local regional hospital at room no. 0139 with severe asthma issue. As a first step to handle the situation she was being settled with salbutamol and amiophylline. She was then reviewed in the morning time and was suspected with chest infection and congestion. The team of the doctors discussed the issue internally and finally decided to transfer the patient to FMC for further review. Now what are the challenges and scope of learning areas I found in the case are listed below but for that I want to start from the introduction:- Acute asthma management is based on some primary steps that include assessing the severity of the patient whether it is mild, moderate, and severe or life threatening. All these will be observed during the startup of the bronchodilator treatment immediately after the patient is being admitted. Next comes the administering oxygen therapy. This is will be observed or implemented if the case is too serious and the therapy is needed to be done. If it is required then there are some things need to keep in mind that saturated oxygen titration to the target or the patient is at 92–95% (adults) or at least 95% (children). After this is done as per the requirement, then comes the number of completing the observations and the assessments that will be solely based on clinical priorities determined by baseline severity. Asthma can be really hazardous for the patient in the longer run, they can cause chronic lung issues and respiratory problems and that is why proper observance and adminis tering is required. Further, keep a close check on systemic corticosteroids within the first hour of treatment is really necessary. Till the time acute asthma gets resolved, a regular and repeated reassessment response to the ongoing treatment is essential. If required the whole process should either be continued or something more should be added to the previous style of treatment. Also, this whole should be repeated in cycle till the patient is transferred or referred to some another hospital or ICU for further observance. Apart from all these, observing the patient for at least 1 hour a day is a must call. Systemic manifestations and comorbidities of COPD- European Respiratory Journal (2009) European Respiratory Journal http://erj.ersjournals.com/content/33/5/1165.full.pdf+html What were you thinking and feeling? Why did you identify the action or leaning as important to you? It was very shocking as well as sad incident for me as since my childhood I cannot see anybody in pain or in any kind of unwanted situation. To me serving mankind is the ultimate goal for my life. If by chance I could help out anybody during any bad or harmful situation through my efforts, I will be the happiest person on this earth and I mean it. And that is the reason why I chose this medical field at the first place despite of the initial oppose from my family on my decision to get into the medical field as they wanted me to be an architect. I believe that you get a chance to be born in the human race just for once, so how will it matter if I dont become the reason for someones happiness. Also, I took this situation really seriously as I wanted to deal with this kind of situation if it occurs further in my family or my neighborhood. If talking medically, at the first place as per my understanding and learning I thought of giving her salbutamol along with atrovent fused by a nebulizer as a first aid to the issue but then suddenly I planned to delay the same as I came to know that the patient has already taken her daily dose of salbutamol puffer. After having a look on her medical history, I gathered the information that the lady has some anxiety disorder and borderline disorder too. Why I am mentioning these issues here is because of the reason that just due to these disorders, a feeling of shortness of breath can be occurred and at that time I should not be or somebody else for that matter should not be panicked. Apart from these observations, her blood pressure level and heart rate were pretty normal and with these now a proper treatment plan can be taken. Also, for some further added information to the case history, while attending the patient I have observed that in the recent past she has been already admitt ed to ICU for 3 times and this should be noted down during the treatment plan. During those admissions, she complained of anxiety issues and also that she hates going to the city hospital because of their ICU referral problems. That means she totally hates being admitted in ICU as in ICU the treatment is really complex and hard to adapt. Heart Lung- The Journal of Acute and Critical Care (July–August 2012) http://www.sciencedirect.com/science/article/pii/S0147956312000684 Evaluation Analysis I would like to list my actions in order of appropriateness. What I did well: The Primary survey, observing her social and recent medical history, collecting and placing all the facts related to her health in proper order for further planning, attaching the cardiac monitor with the patients body and then closely keep a check on the whether the assessment of heart rhythm respiratory was a thorough one or not What I could have done better: I should have given her salbutamol and atrovent nebulizer in the beginning itself, making her feel relax and comfortable by giving her instructions for proper postures, I should have also given more detailed info in handover ISBAR, the call for the second crew support was a big mistake as I could have called the local staff of the hospital itself. I will definitely make a note of these mistakes and will keep in mind for future references Also, I could have done a better research on asthmatic patients, the symptoms and the required medical approaches especially for the ones suffering from mental illnesses such as anxiety disorder. Delay in the treatment action plan and decision making was one thing needed to be checked. Apart from these mistakes, one major thing I have learnt is expiratory wheezing can indicate asthma, so I will definitely keep that in mind I take all challenges and the situations coming in my path of learning as a positive one, nothing in this world is negative so the positive thing happened with me is that I was finally able to communicate with both partner and patient really well and I am happy about my competence. Opting and deciding the correct clinical approach is another reason for my happiness on my list. Clinical and economic burden of patients diagnosed with COPD with comorbid cardiovascular disease- Respiratory Medicine (October 2011) http://www.resmedjournal.com/article/S0954-6111(11)00133-8/abstract?cc=y= What was difficult about the scenario and why? As a learner or beginner you can say, I think I have a followed a good approach to the whole situation because from the time she was admitted in the hospital, she is feeling much better now. I believe I have applied full and true approaches from my medical learning and understanding in managing the whole situation and for my leadership I would like to add that considering a beginning it was quite good. I have assessed the vital symptoms and signs of the patient and also have completely referred and observed her past medical history. Not only that during the first step of the treatment, I have linked my approach and planned the treatment as per the history. If I talk about the difficulties and the barriers that I faced during the situation, then I would like to mention this that English is not my first language and during the treatment procedure I find it really hard to convey my intentions to the patient. Also, I was not able to understand her problems so I need really hard to work on that. Apart from that I believe that learning is a 24X7 process and I will definitely focus on polishing my skills further. References Estimating prevalence of common chronic morbidities in Australia-The Medical Journal of Australia (2008) Estimating prevalence of common chronic morbidities in Australia-The Medical Journal of Australia [Online] Available: https://www.mja.com.au/journal/2008/189/2/estimating-prevalence-common-chronic-morbidities-australia?0=ip_login_no_cache%3Dac017679306e921f901be42b8204e158 [Accessed 3 June 2015] Clinical and economic burden of patients diagnosed with COPD with comorbid cardiovascular disease- Respiratory Medicine [Online] Available: http://www.resmedjournal.com/article/S0954-6111(11)00133-8/abstract?cc=y= [Accessed 3 June 2015] Heart Lung- The Journal of Acute and Critical Care [Online] Available: http://www.sciencedirect.com/science/article/pii/S0147956312000684 [Accessed 3 June 2015] Systemic manifestations and comorbidities of COPD- European Respiratory Journal [Online] Available: European Respiratory Journal http://erj.ersjournals.com/content/33/5/1165.full.pdf+html [Accessed 3 June 2015]

Date Rape :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  While it is popularly associated that rape involves a kidnapping of some type by a criminal that the victim has never come in contact with before, this belief has been disproved over the years by the number of cases of acquainted rape, also known as date rape. Date rape is forced or coerced sex between partners, dates, friends, friends of friends, or general acquaintances, often with the illegal use of drugs to alter the state of mind of the victim. Recent statistics show that the most common form of rape is date rape, which comprises 78 percent of all rapes. Rape itself is a very common occurrence, with one in four girls falling victim to an attempt before they are 25 and three out of five of these rapes occurring before the victim has reached eighteen. Not to be forgotten, men as well can be and have been sexually taken advantage of without their consent, either by other men or, in limited cases, women.   Ã‚  Ã‚  Ã‚  Ã‚  Often times, drugs are used to alter the state of mind of the victim of the date rape. Aside from the encouraged or almost forced intake of excessive alcohol, the most common drugs used are Rohypnol, Gamma Hydroxy Butyrate (GHB), and Ketamine Hydrochloride, these drugs referred to by a number of names, including â€Å"ActiveSex,† â€Å"Roofies,† â€Å"Ruffies,† â€Å"Roche,† â€Å"R-2,† â€Å"Rib,† and â€Å"Rope.† These drugs, commonly called date rape drugs, act very quickly and are odorless and tasteless, making them very difficult to detect when mixed in drinks or with other drugs. Some are able to render the victim nearly unconscious and greatly hinder memory, yet still leave the victim with enough consciousness that they can be responsive and can seem to others to not be under any seriously dangerous intoxication. However, in reality, the victim will become a passive participant, essentially defenseless but st ill able to play a role in what is happening in the environment. Also, the drugs will leave the body within 72 hours of ingestion and are not found in any routine toxicology screen or blood test so it is very difficult to determine whether or not the drugs have been used in a rape case unless the victim goes to the authorities almost immediately after the incident has occurred and explains the symptoms that they experienced that were likely to be caused by some type of drug that they did not knowingly take. Date Rape :: essays research papers fc   Ã‚  Ã‚  Ã‚  Ã‚  While it is popularly associated that rape involves a kidnapping of some type by a criminal that the victim has never come in contact with before, this belief has been disproved over the years by the number of cases of acquainted rape, also known as date rape. Date rape is forced or coerced sex between partners, dates, friends, friends of friends, or general acquaintances, often with the illegal use of drugs to alter the state of mind of the victim. Recent statistics show that the most common form of rape is date rape, which comprises 78 percent of all rapes. Rape itself is a very common occurrence, with one in four girls falling victim to an attempt before they are 25 and three out of five of these rapes occurring before the victim has reached eighteen. Not to be forgotten, men as well can be and have been sexually taken advantage of without their consent, either by other men or, in limited cases, women.   Ã‚  Ã‚  Ã‚  Ã‚  Often times, drugs are used to alter the state of mind of the victim of the date rape. Aside from the encouraged or almost forced intake of excessive alcohol, the most common drugs used are Rohypnol, Gamma Hydroxy Butyrate (GHB), and Ketamine Hydrochloride, these drugs referred to by a number of names, including â€Å"ActiveSex,† â€Å"Roofies,† â€Å"Ruffies,† â€Å"Roche,† â€Å"R-2,† â€Å"Rib,† and â€Å"Rope.† These drugs, commonly called date rape drugs, act very quickly and are odorless and tasteless, making them very difficult to detect when mixed in drinks or with other drugs. Some are able to render the victim nearly unconscious and greatly hinder memory, yet still leave the victim with enough consciousness that they can be responsive and can seem to others to not be under any seriously dangerous intoxication. However, in reality, the victim will become a passive participant, essentially defenseless but st ill able to play a role in what is happening in the environment. Also, the drugs will leave the body within 72 hours of ingestion and are not found in any routine toxicology screen or blood test so it is very difficult to determine whether or not the drugs have been used in a rape case unless the victim goes to the authorities almost immediately after the incident has occurred and explains the symptoms that they experienced that were likely to be caused by some type of drug that they did not knowingly take.

Censorship :: essays research papers

Censorship "The song [Cop Killer] is fiction, not fact. At no point did I go out and say 'Let's do it.' I am singing in the first person as a character who is fed up with police brutality. I ain't never killed no cop. I felt like it a lot of times. But I never did" -Rapper Ice-T, National Review, July 20, 1992. Statements such as that has started an on going debate about censorship in the television and music industry. What exactly is censorship? Some feel censorship is a violation of the first amendment right. Others say censorship is a must in the violent, abusive world we call "society". Who has the right to censor? Who doesn't? What needs to be censored, and what doesn't? The fact of the matter is that their are the pro's and con's in the music and entertainment industry about censorship. Since its invention earlier this century, television has become the most popular format for entertainment. We can be entertained, informed, and inspired by programs on TV. In fact, Americans love TV so much that we probably watch far too much of it. TV stations are becoming less restrictive about content in their programs. More violence, profanity, and nudity than ever before now graces our TV screens every night. Clearly, there are things that children should not be seeing on TV. The new V-chip legislation passed be Congress requires all TV manufactures to install an electronic device that allows parents to set the tolerance levels for violence, profanity, and nudity. However, are children's viewing habits the responsibility of the government or the parents? There are several arguments that can be made on censorship on TV. One for example, what the pro's for censorship? What are the con's? The are a lot of good points and bad points about censorship on TV. A good point that can be made is that there are a lot of violence and profanity on the "tube". This can be clearly stopped by the new V-chip legislation just passed. But would the V-chip automatic censor block out such violent dramas a "Schindler's List," "Root." or "Gone With the Wind?" Would producers make a television mini-series about the bloody Civil War, which very likely would be blocked as too violent, or pass on such a project for fear of censorship? Another good point to censor certain TV shows is the theme of the show or movie.

Marijuana Should Not Be Legalized Essay -- pot should not be legal

My best friend used to smoke marijuana on a regular basis. Over time, he developed many obvious bad habits and changed his life style tremendously. He started getting lazy with schoolwork, and did not show much interest in anything at all. His parents noticed all these side effects that had been occurring but were unaware that their son smoked marijuana. After the grades fell so much, they decided to take him to get checked out because they were afraid he had developed some sort of ADD. They come to find out that because of him smoking so much marijuana it had led to brain problems, memory problems and affected his thinking skills. He was unable to stay concentrated on something and constantly was out of breath when any physical activity took place. My friend finally quit smoking marijuana because he saw what it was doing to his life. Many teens try marijuana not knowing all the side effects that come with this drug. This drug has many misconceptions from when it is really legal to w hat marijuana will actually do to your body. People think that marijuana is the most harmless drug because one never hears of people dying from it or getting deathly ill. This is false because marijuana does things to the body that can not be seen from the outside. The majority of the damage is in the brain and lungs which can get extremely dangerous. All the bad side effects from this drug will really harm people’s bodies and ruin their futures and lives. Marijuana has many bad side effects that harm the body. According to Szara Braude, marijuana slows down reactions causing problems with memory and learning, distorted perception, difficulty in thinking, and loss of coordination (Marijuana as a medicine 53). Many people use this drug not knowing wh... ...s look up to their peers and do whatever they do because they think it is the cool thing to do. Many times it is out of peer pressure that people try this drug to begin with. This can all be avoided if everyone is aware of the bad side effects that can occur in their bodies and what is in marijuana that will mess up their lives. Works Cited Berger, Gilda. Addiction. Chicago: Franklin Watts, 1992. Earlywine, Mitchell. Understanding Marijuana: A new look at the scientific evidence. New York Oxford University Press. 2002. Glazer, Sarah. â€Å"Preventing Teen Drug Use.† CO Researcher. 28 July 1995: 659-662. Mack, Alison. Marijuana as a medicine? Washington, D.C. National Academy Press. 2001. Ravage, Barbara. â€Å"Marijuana Update.† Current Health. Oct. 1994: 6-12. Robert, Michael. â€Å"Social Awakening: As Adolescent Adulthood Begins.† Health 15 (2001): 53-56.

Characterising Mesenchymal Stem Cells Health And Social Care Essay

This abstract is related to a seminar delivered by Dr. Platt sing Isolation of Mesenchymal root cells from kids ‘s dentitions and geographic expedition of their function in tissue fix. The seminar provided a comprehensive overview of root cells before concentrating on Mesenchymal root cells ( MSCs ) from the dental mush of kids deciduous dentitions. By definition, â€Å" a root cell is an unspecialised cell that can both self-renew and distinguish into functional phenotypes † ( Grad et al. , 2012 ) . Stem cells are divided into two chief groups: embryologic root cells ( ESCs ) and big root cells ( ASCs ) ( of bodily beginning ) . ESCs derive from blastocyte phase and are capable to give rise to all sorts of cells. Therefore, ESCs are considered pluripotent. On the contrary, ASCs are merely multipotent because they have restricted distinction potency ( Barbara et al. , 2011 ) . Stem cells give rise to different cell types, and are classii ¬?ed into totipotent, pluripote nt, and multipotent harmonizing to their grade of distinction or potency ( Arce et al. , 2007 ) . Totipotency is the ability to organize all cell types including the full foetus and placenta. Pluripotency is the ability to organize several cell types of all three sources beds ( exoderm, mesoblast and entoderm ) excepting excess embryologic tissues. Multipotency is the ability of giving rise to a limited scope of cells and tissues appropriate to their location such as Mesenchymal root cells ( MSCs ) ( Mirzapour et al. , 2011 ) . MSCs are ASCs with mesoblastic and neuroectodermal beginning ( Barbara et al. , 2011 ) .For case, MSCs possess an drawn-out grade of malleability compared to other ASCs populations, including the ability to distinguish in vitro into non-mesodermal cell types such as nerve cells and astrocytes. MSCs, in add-on to their multipotency, are easy to be isolated and cultured in vitro and they do non seemingly represent an ethical issue based on their beginning of beginning ( Barbara et al. , 2011 ) . The first unequivocal markers of MSCs were proposed in a new survey of Pittenger et al. , the group who besides developed consistent in vitro checks of MSC multipotentiality towards bone, gristle, and fat line of descents ( Pittenger et al. , 1999 ) . These MSC markers correspond to CD105 and CD73 molecules, severally. Of note, CD stands for â€Å" bunch of distinction † , the standard terminology for cell surface molecules ( Boxall et al. , 2012 ) . These two markers alongside CD90 are positively expressed on MSCs and remain the primary molecules used to place MSCs by the International Society of Cell Therapy ( ISCT ) place statement ( Dominici et al. , 2006 ) . The ISCT place statement besides advices that MSCs should be negative for the look of CD11b or CD14, CD19 or CD79a, CD34, CD45, and HLA-DR ( Dominici et al. , 2006 ) . MSCs harvested from assorted beginnings, such as bone marrow, adipose tissue and dental mush, have been tested for their periodontic tissue regeneration potency. MSCs have shown improved efficaciousness and duplicability compared to current clinical pattern ( Tobita & A ; Mizuno, 2011 ) . Tooth derived cells are readily accessible and supply an easy and minimally invasive manner to obtain and hive away root cells for future usage. Obtaining root cells from human exfoliated deciduous dentitions ( SHED ) of kids is simple and convenient. Every kid loses primary dentitions, which creates the perfect chance to retrieve and hive away this convenient beginning of root cells — should they be needed to handle future hurts or complaints and nowadayss a far better alternate to merely flinging the dentition or hive awaying them as souvenir from the yesteryear. Stem cells can besides be recovered from developing wisdom dentitions and lasting dentition. Persons have different chances at different phases of their life to bank these valuable cells ( Arora et al. , 2009 ) . However, it is best to retrieve root cells when a kid is immature and healthy and the cells are strong and proliferative ( Arora et al. , 2009 ) .In fact, the research of Dr. Platt showed that dental mush cells from 2 twelvemonth old female have increased attachment to plastic than those of 3 twelvemonth old female after 11-days post-seeding. SHED are instead freshly discovered MSC ( Miura et al. , 2003 ) . When compared with grownup bone marrow stromal root cells ( BMSSCs ) and dental mush root cells ( DPSCs ) , SHED of kids showed a higher proliferation rate ( Fig.A 1 ) and a higher figure of population duplicating ( Miura et al. , 2003 ) and interestingly express many of nervous cell markers in the cell civilization ( Huang et al. 2009 ) . Therefore, root cells from dental mush ( largely SHED from younger kids ) demonstrate increased multipotentiality and capableness to renew multiple dental/periodontal tissues in vitro and in vivo compared with MSCs from other niches ( Huang, 2009 ) . Fig1: Datas obtained from Miura et al. , 2003 Dental mush root cells can be preserved for long periods without losing their multipotential distinction ability ( Laino et al. , 2005 ) . The dental mush plays a major function in tooth regeneration after hurt, by take parting in a procedure called reparative dentinogenesis. An ideal signifier of therapy might dwell of regenerative attacks in which diseased or necrotic mush tissues are removed and replaced with regenerated mush tissues to regenerate the dentition ( Sun et al. , 2010 ) . In fact, Dr. Platt isolated MSCs from deciduous dental mush ( SHELD ) by the enzyme-digestion method. This method involves the aggregation of the mush tissue under unfertile conditions, the digestion with appropriate enzymes ( collagenase, dispase, and trypsin ) for 90min at 37EsC/5 % CO2, the seeding in civilization dishes incorporating a particular medium supplemented with necessary additives, and so the incubation at 37A °C. It can be concluded from Dr. Platt research informations that Mesenchymal root cells from kids dental mush are fictile adherent cells with a fibroblastic morphology. These cells signifier settlements in vitro which is declarative of a stem/progenitor cell. In fact, it was proved that these mush cells have multi-lineage distinction potency in vitro, into several cell types including nervous primogenitors, chondrocytes, endothelocytes, adipocytes, smooth musculus cells and bone-forming cells ( Sloan & A ; Waddington, 2009 ) . To day of the month, several surgical techniques have been developed to renew periodontic tissues. The clinical result of presently available techniques is undependable, although assorted intervention modes have shown regenerative potency. Progresss in root cell biological science have yielded promising consequences in vitro and in vivo, proposing that future applications in dental medicine may be accomplishable ( Tobita & A ; Mizuno, 2011 ) .

Ell Assessments Essay

With the rise in immigrant bookmans reach dos a rise in assimilators who do not speak position. Schools atomic number 18 set ab come forth the lease to not only acquire these pupils their regular academics but also a new-fangled row. In Guthrie, okay, there whitethorn seem like there would not be as a great deal look at for such programs but the fact is that English language learners are also here. ELL students impoverishment assistance from the schools they pay heed in locate to master their English skills and be able-bodied to become productive citizens when they graduate.Schools find had to come up with procedures to identify ELL students, rate and proctor their attainment and advancement, keep teachers in remainsed, and ensure ELL students find to grade-level content and develop language simultaneously. When a new student enters school in Guthrie, okey first they are need to fill out a kinsperson language survey form, (Oklahoma part of Education, 2012). This form basically asks what the primary language utter at home is. If anformer(a) language other than English is spoken because students are required to take the WIDA system test, (Miles, 2013).If a student scores at a lower place a 5. 0 they are considered to be an English language learner, (Miles, 2013). That is how they identify ELL students at Guthrie Public Schools. Parents also need to be avouched of these tests wither 30 old age before school starts or in spite of appearance two weeks of school starting, (Oklahoma Department of Education, 2012). end-to-end the school year schools know to assess ELL students to determine their get up. At Guthrie world schools ELL students in elementary school are monitored for kick upstairs every quarter by a bilingual tutor, (Miles, 2013).In junior and mellow school students are monitored day-by-day by their teachers for progress, (Miles, 2013). The tutor and teacher monitor students amicable activities, their regular classroo m environment, their activity in class, behavior, learning comprehension, as well as formal assessments. Formal assessments are tests do every quarter to see how much a student has progressed from the previous quarter. If a student is being social with other students during recess, actively participating in class, and learning the curriculum being taught then the ELL student is considered to be learning and comprehending English.ELL students are salve from taking standardized tests for two years so they can become just in how to read, write, speak, and understand English, (Miles, 2013). Students must delegate advance in English in order to not be considered ELL anymore, (Oklahoma Department of Education, 2012). Another important part of ensuring the progress of ELL student is keeping their teachers informed of ELL students status. The way Guthrie public schools inform teachers of the ELLs status is by displace them and email or letter with a copy of their test scores, (Miles, 2013).Teachers need to ferment accommodations for the students because they want the ELL students completely immersed in English. ELL students attend regular classes with regular peers, (Miles, 2013). Teachers assess ELL students daily just like they assess non ELL students. They do informal assessments like how they participate and express in the classroom to assess how they are progressing in English language proficiency and comprehending the curriculum.Formal assessments teachers may do would be homework sheets where students need to fill in the blank with the correct word or a spelling test. Teachers take the grades ELL students make in their class and assess if students need extra help like a tutor to better their English proficiency skills, (Miles, 2013). The way a school helps an ELL student achieve proficiency will straggle depending on the requirements of the school district and state. Guthrie public schools is located in central Oklahoma.In the 2009-2010 Guthrie public schools had 108 English language learners out of 3,309 total students enrolled in the school district, (USA. com, 2011). They have adapted all of the state requirements which view the federal No Child left hand Behind act. Regardless, of the number of ELL students or positioning of the school, there school always be a way to identify, assess progress and proficiency level, keep teachers informed of ELLs language proficiency and ensure ELL students have access to grade-level content and develop new language skills simultaneously.Schools should always be ready to receive new students into their school and congenial them with a positive school spirit. REFERENCES Miles, S. (2013). rally interview, Head of ELL department for Guthrie Public Schools. Oklahoma Department of Education. (2012). Identification and Exit Criteria for Oklahomas English Language Learners. Retrieved from http//ok. gov/sde/sites/ok. gov. sde/files/Bilingual-ID-ExitCriteria. pdf.